A celebration of contemporary art
Contemporary art dares us to reexamine how we think and what we believe. For 40 years, the Smithsonian’s Hirshhorn Museum and Sculpture Garden has given D.C. residents and visitors a provocative lens through which to explore our world anew. The “You’re missing something” campaign celebrates thought-provoking art while rebranding the museum to the global arts community.
Contemporary art dares us to reexamine how we think and what we believe. For 40 years, the Smithsonian’s Hirshhorn Museum and Sculpture Garden has given D.C. residents and visitors a provocative lens through which to explore our world anew. The “You’re missing something” campaign celebrates thought-provoking art while rebranding the museum to the global arts community.
28%
Increase in museum visits year-over-year after the campaign launched
