With nearly two decades of experience growing corporate brands through B2B marketing in New York and Washington, D.C., Laura brings an entrepreneurial spirit and flexible, collaborative approach to her new role at Subject Matter, spearheading the company’s brand and marketing. She excels at building relationships and developing strategies with her mind and heart, leading to custom solutions for clients that drive growth. Before joining Subject Matter, Laura spent nearly 15 years in the New York media and advertising industry before transitioning to strategic consulting, marketing and brand strategy in the DC-area. Most recently, Laura served as the Group Manager of Strategic Insights at Stanley Black & Decker, where she focused on insights-driven marketing strategies, new product innovation and brand positioning for DEWALT power tools.