Kyle brings a passion for connecting with consumers and over 15 years of advertising experience to the team at Subject Matter. Previously, Kyle was the director of brand and media strategy for Verizon Connect in Atlanta, leading brand positioning, marketing and media planning. Prior to that, he spent 10 years leading account teams for FCB and HackerAgency, where he worked with clients like Uber, AT&T, EmblemHealth, Cricket Wireless, Carnival Cruise Lines, Amnesty International and the University of Washington Foster School of Business. Kyle also spent time in client services with Macy’s in-house agency. He’s a perpetual student of persuasion and enjoys getting his hands on research to find the right message and targeting strategies for any given campaign.