Kevin Richards

Chief Creative Officer

Kevin leads Subject Matter with passion, dedication and hard work. His job is to inspire advertising and design experts, digital specialists, technologists, filmmakers, journalists, media relations pros and lobbyists to combine the boundless problem-solving skills of creativity with the pointed purpose of advocacy. This distinctive blend of imagination and impact is what he and his teammates call Creative Advocacy. Kevin’s work has launched consumer services worldwide, improved industry trade association favorability in Washington, and created lasting change for advocacy groups across America. His true talent lies in building cross-platform campaigns on a simple and memorable idea, and he’s happiest when he’s on the ground working with his team. Before joining Subject Matter, Kevin honed his high creative standards and leadership style at SmithGifford and other boutique agencies in the Mid-Atlantic region.

  • Falls Church resident with his wife and two daughters
  • Great white shark diver
  • Former National freestyle skiing competitor
Meet the Team