John Siniff

Executive Vice President, Content

John is a veteran journalist who brings a newsroom’s approach and perspective to Subject Matter’s diverse campaigns and content. He works with clients across an expansive menu of issues and needs, whether developing impactful content, navigating news media engagements, or directing thought leadership strategies for top executives. John specializes in storytelling that is authentic, informative, persuasive and actionable. He believes the best stories feed the mind, touch the heart, and move the needle. In his 20-year career at USA TODAY, John was page one editor and cover story editor, shaping the daily coverage across USA TODAY’s print and digital platforms. He was a regular contributor on BBC Radio for much of his tenure. John also directed the op-ed section for nearly a decade while serving on the newspaper’s editorial board, thus helping to guide and inform wide-ranging debates on key national and global issues.

  • Family first
  • Runner (chasing 3 young boys)
  • Makes food analogies like widgets
  • Obsessed with Luna, our playful pup
Meet the Team