Dianne leads Subject Matter’s strategic planning discipline to design, analyze and optimize communications campaigns across clients. Working in collaboration with our campaign leads, she helps uncover insights through research, facilitates team brainstorms and workshops, and guides the development of strategic plans. She also led Subject Matter’s effort with the Virginia Economic Development Partnership to land Amazon’s HQ2 for Northern Virginia – the great white whale of business expansion projects. Dianne has extensive experience in full-service advertising campaigns for associations, government and corporations and previously worked at Peter Mayer Advertising and Trumpet, both in New Orleans.