Daniela crafts data-informed, creative digital campaigns that drive results for clients. She enjoys developing unique ideas that span all platforms — Instagram, TikTok and Twitter. A proud Peruvian, Daniela excels at helping clients reach Spanish-speaking audiences. She began her tenure at Subject Matter on the Media Team, where she coordinated media outreach and reporting for clients and helped with our Spanish media coverage and reporting. Before that, Daniela worked at GMMB as a data analyst and media assistant, tracking media spending for the Senate.