Caroline develops strategies for Subject Matter clients to achieve their goals, identify new opportunities and generate national media recognition. She recently oversaw the “Women Can Have It All. Even Heart Disease.” PSA campaign on behalf of the Women’s Heart Alliance (WHA) to educate women about the risks associated with heart disease. The PSA ads and WHA leadership have been featured in The New York Times, People Magazine and USA Today. Caroline relocated to Washington, D.C. after working at the New York City Department of Health and Mental Hygiene, where she oversaw citywide public health awareness campaigns. Her work has been presented at the American Public Health Association’s annual conference. She serves as an advisor to CheckUp & Choices and is a founding member of Impact100 DC’s Health & Wellness Committee.