Carlos Roig

Chief Strategy Officer

Carlos leads strategic initiatives for Subject Matter and its clients. He built the firm’s first digital media strategy division and directed the content and media teams before moving into his current company-wide role. Previously he spearheaded the systematic development of niche-targeted digital communities at USA Today. His work as a journalist has appeared in The Washington Post and on KQED, and he has contributed to projects with the BBC, the Associated Press, WIRED Magazine and The Los Angeles Times. He is a recipient of the Teaching Excellence and Service Award for his curriculum development and instruction in Georgetown University’s graduate journalism program. Carlos is on the Editorial Board of the CDC’s Morbidity and Mortality Weekly Report, and is fluent in Spanish.

  • Former high school dean and athletic director
  • Current Little League baseball coach
  • Amateur succulent gardener
  • Avid traveler, currently working on visiting all 58 counties in California
Meet the Team