Carlos Roig

Chief Strategy Officer

Carlos leads strategic initiatives for Subject Matter and its clients. He built the firm’s first Digital Media Strategy unit and directed the Content and Media teams before moving into his current company-wide role. He is a frequent public speaker on the intersection of journalism, advertising and strategic communications. Previously, Carlos spearheaded the systematic development of niche-targeted online communities at USA Today. He is a recipient of the Teaching Excellence and Service Award for his curriculum development and instruction in Georgetown University’s graduate journalism program. Carlos is on the Editorial Board of the CDC’s Morbidity and Mortality Weekly Report. He is fluent in Spanish.

  • One of three brothers, father of three sons
  • Authored investigative reporting published in The Washington Post
  • Former high school dean and athletic director
  • Well-traveled (but has never been to Canada)
Meet the Team