Beth’s passion for persuasion and creativity is clear to anyone who is lucky enough to work with her. She contributes to the account leadership team as a seasoned relationship manager across various nonprofit and for-profit clients. She knows fostering strong relationships is fundamental to producing good work — an insight that informs all of her work. Before joining Subject Matter, she was a group account director at advertising agency Merkley+Partners in New York, where she steered the Mercedes-Benz USA business and global coordination. Beth has worked on accounts across the automotive, consumer packaged goods, beverage, healthcare and finance industries. She has extensive knowledge in developing multi-channel marketing programs including broadcast and print production, social, digital, sponsorships and events.