Gwen, an Office Administrator at Subject Matter, is an accomplished executive with many years of project and office management experience in private, corporate, education and military entities. Prior to Subject Matter, she worked as an executive assistant at GE Global Government Affairs and Policy. She enjoys teaching and is the co-founder of a private university in Ghana and substitute teacher in Prince George County Public Schools. She is a U.S. Marine Corps reservist who enjoys exciting challenges.
Beth brings her passion for persuasion and creativity, as well as a breadth of client leadership expertise, to the team at Subject Matter. Before joining, she was a group account director at advertising agency, Merkley+Partners, in New York, where she steered the Mercedes-Benz USA business and global coordination. Beth has worked on accounts across the automotive, consumer packaged goods, beverages, healthcare and finance industries. She has extensive knowledge in developing multi-channel marketing programs including broadcast & print production, social, digital, sponsorships and events.
Kyle brings his passion for research and policy to the Subject Matter team. In his role, he supports the Government Relations team with research, writing, and fundraising efforts for various clients. Before joining, Kyle worked for the office of U.S. Sen. Pat Toomey, where he conducted research and assisted across portfolios. Prior to that, Kyle interned on the other side of Congress, working for Congressman Leonard Lance and Congressman Doug Lamborn.
As one of Subject Matter’s project managers, Matt keeps client projects on-time and on-budget. Before joining Team Subject Matter, Matt managed the White House Writers Group’s research and digital media team. Previously, Matt was a member of the policy team at the Institute of Energy Research and a researcher with the Manhattan Institute of Policy Research.
Kate Muma provides support creating and implementing digital strategy for Subject Matter clients. Prior to joining Subject Matter, Kate worked at a Maryland-based STEM non-profit as the marketing coordinator where she executed marketing campaigns and ran the organization’s website and social media. She graduated from The Ohio State University with a degree in strategic communications and a minor in professional writing. In her free time, she likes to watch Ohio State dominate in football, paddleboard along the Potomac River, or spend time with her two dogs.
Michael brings over 30 years of engineering experience and team leadership credentials to Subject Matter. He has developed systems for the U.S. Government and military as well as programs for well-known names like Adidas and Williams-Sonoma. A West Virginia native and avid outdoor enthusiast, Michael enjoys the mountains and all the beauty that nature provides. He is also a three-time Amazon best-selling author and nationwide motivational speaker.
Alena brings over 10 years of digital and social media expertise to Subject Matter, working across a variety of industries including technology, energy, CPG, travel/tourism, education, political, public policy and issue advocacy. She is skilled in developing sound strategies that bring quantifiable engagement and results to clients through multi-layered digital and social media communications strategies. Alena began her career as a traditional and digital media planner at a few creative agencies before transitioning to digital director at Smart Media Group, where she led the digital effort in the 2012 election cycle. From there, she moved to BCW (formerly Burson Masteller) where she focused on paid digital outreach for clients. Most recently, Alena led the digital strategy team at DCI Group, which specializes in public relations, crisis management, grassroots engagement, and digital advocacy for public policy focused clients.
Veronica leads media outreach for Spanish and English language markets across the country on behalf of Subject Matter clients. Prior to joining the team, Veronica was an Editorial Producer for CNN español, where she produced, pitched, and coordinated daily guest for major CNNE shows. Before that, she worked for TBS Latam in the Media Content Acquisition Department screening and assigning pertinent content.
Caroline has extensive experience leading multimedia campaigns on behalf of government and private sector organizations with a focus on health and technology. Caroline relocated to Washington, D.C. after working at the New York City Department of Health and Mental Hygiene where she oversaw citywide public health awareness campaigns in collaboration with the NYC Mayor’s Office during the Bloomberg and DeBlasio administrations. She serves as an advisor to CheckUp & Choices, an evidence-based digital self-help program, developed with National Institute on Alcohol Abuse and Alcoholism funding, that helps people assess and change their drinking habits. She is a founding member of Impact 100 DC Health & Wellness Committee, a volunteer women’s philanthropic organization dedicated to improving lives in the greater Washington, D.C. area.
Whitney's passion for storytelling and finding compelling ways to connect through media makes her a great addition to the Subject Matter team. Before joining, Whitney was a producer for CBS News affiliate services, where she covered politics and major breaking news events in the field. She also wrote and produced feature stories that aired on CBS stations nationwide.
Samara brings more than five years of account management experience to the Subject Matter team. Prior to joining Subject Matter, Samara led strategic digital communications efforts for federal government agencies, including the National Institutes of Health, Centers for Disease Control and Prevention, and the U.S. Food and Drug Administration. Samara began her career at Ogilvy, where she supported award-winning social marketing campaigns.
Lucy's ability to hone in on clients' needs helps her create and carry out media outreach campaigns that hit the mark. She began her time with Subject Matter as an intern and has since joined the firm full-time. Prior to joining the Subject Matter team, she interned at a Philadelphia-based nonprofit, One Art, where she worked in event coordination and program development.
Lizzie's passion for uplifting important issues through creative strategy and authentic storytelling makes her a great fit for the Subject Matter team. Prior to joining, Lizzie was the director of communications for Vital Voices, an international women’s leadership nonprofit. There, she oversaw branding, messaging, managed the organization’s external channels and helped create content to showcase the impact and importance of women’s leadership. Lizzie began her career at Edelman, where she honed her skills in content development, communications strategy, digital communications, executive counsel and developing new ways to push issues forward.
Claudio is a creative and strategic thinker. He enjoys reading books about crisis management — Glass Jaw by Eric Dezenhall is his favorite — and is passionate about all things digital communications.
Prior to joining Subject Matter, Claudio worked for former Reps. Ileana Ros-Lehtinen and Donna Shalala, during their tenures in Congress. Claudio worked heavily across social media platforms, promoting the members' policy efforts and creating ways to inform and engage constituents.
Anna works with the Account Team to bring strategic solutions to Subject Matter clients and facilitate clear communication across the agency. Before joining the team, Anna worked at Monument Wealth Management where she expanded the brand’s digital presence and researched opportunities for further growth. Prior to that, she interned at McGuireWoods Consulting, where she learned the inner-workings of policy development and crafted strong client relationships.
Meredith brings her passions for communication, development, and advocacy to her work at Subject Matter. Prior to joining the team, she worked on political campaigns, most recently working as a field organizer on the Amy McGrath for Senate campaign in Kentucky. Before that, she interned for Attorney General Josh Stein’s re-election campaign in North Carolina. Meredith has also worked as a fundraising consultant at Physicians for Human Rights, where she communicated with donors, researched grants and foundations, and updated key data and information.
Keith brings more than a decade of experience on Capitol Hill to the team at Subject Matter. He most recently worked as General Counsel to a senior senator, driving strategy, coalition building, business outreach and policy for her major legislative initiatives. Prior to his time in the Senate, he was Tax Counsel and Economic Policy Advisor to a senior member of the Ways and Means Committee and the Budget Committee. Keith has deep policy background on a broad range of issues, including tax and finance, cyber security and technology, and ethics and campaign finance. He worked on the implementation of the Recovery Act and Dodd-Frank Act, passage of the Commodity Exchange Act reauthorizations, and numerous budget reconciliation processes. Keith maintains strong ties to the New York City business community, having spent much of his career leading policy efforts pertaining to taxes, trade and technologies of multinational companies and large financial institutions.
Christine Duane applies her passion for creativity to build compelling interactive projects for a wide variety of clients. Before joining the team, Christine was a developer at LeaseLabs, where she oversaw the development of apartment and rental websites. Prior to that, she attended a coding bootcamp, where she developed multiple client side projects through full stack web development and led wireframe design with an emphasis on UI/UX.
Maggie brings a wealth of knowledge and more than two decades of experience as an account lead to the team at Subject Matter. In her role, Maggie oversees a team of 15 account directors and managers, manages client relationships and plays a key role in developing new business. Prior to joining the team, she worked at RP3 Agency for six years, where she led accounts teams, large and small, to execute campaigns across digital advertising, social marketing, and various forms of communication and media. Maggie’s past clients include McDonald’s, Lowe’s, the U.S. Food and Drug Administration, and Children’s National Hospital.
Rashi brings a wide range of policy and research experience to the team at Subject Matter. In her role, she supports the Government Relations team in research, writing and fundraising efforts for clients. Prior to joining, Rashi worked at the Democratic Congressional Campaign Committee, where she analyzed research to inform communications strategies for the DCCC and individual campaigns. Before that, she worked as a political assistant at Hart Research Associates, where she supported public opinion research projects and aided in strategic messaging for various campaigns.
A Subject Matter veteran, Paul oversees the firm's digital creative products and processes to ensure high-quality end results every time. Paul worked at Subject Matter as an art director from 2014 to 2018, concepting and producing campaigns and events for our clients. Before re-joining the team, he spent time at SmithGifford and Ketchum leading art direction for clients like PETA, Children's Hospitals, Wendy's, Freddie Mac, and Clorox — to name a few.
Joe is a creative that works across media, covering everything from print design to photography to video production and editing. Prior to joining Subject Matter, Joe worked at DTLR/Villa as an all-around Creative Artist. While at DTLR/Villa, Joe developed content from start to finish for new product launches, on-site and virtual activations, radio interviews, social channels, and more. Joe also serves as a freelance celebrity photographer and videographer for major music artists, entertainers, and brands.
Genèe Robinson's experience leading cross-functional teams from conception through production across the non-profit, corporate and start-up industries makes her a perfect fit for the Subject Matter team. Her background with project management ranges from marketing to events to product development, and she is known as a leader who prioritizes team engagement and morale. Most recently, Genee worked as a senior creative project manager at George Washington University, where she managed projects and maintained strong working relationships with more than 500 clients.
Mary works with Subject Matter clients to build and implement integrated outreach campaigns. Before joining the team, she travelled the globe performing many different roles from writing news stories for the Department of Justice, to crafting business plans for small nonprofits and strategizing for multinational corporations. Most recently, she served as an assistant manager and media coordinator for NZ Ski, Ltd. in Queenstown, New Zealand, where she wrote and performed in advertising spots and coordinated with international advertising and media groups. Prior to that, she was an honors intern at the Department of Public Affairs for the Department of Justice where she interviewed employees in order to publish news stories online and also analyzed intelligence data for the counterterrorism squad.
Emma’s passion for working under pressure and her sixth sense for predicting — and solving — issues before they arise makes her a great addition to the Subject Matter team. She has more than three years of experience in the service industry, most recently working as a manager at Little Red Fox in Washington, D.C. Prior to that, she worked as an account manager for Howe Insurance Group in Princeton, New Jersey. Emma has also interned for Greater Greater Washington and Princeton Community Housing in advocacy and development roles, respectively.
Meghan develops media coverage reports and coordinates studio needs for various Subject Matter clients. She has a deep interest in the impact of media and how it can be used as a tool to educate and inspire audiences. Prior to joining the team, Meghan was a marketing intern at a WSB, a civil engineering firm, where she created content, graphics, and coordinated and executed a number of projects. Before that, she interned with women entrepreneurs in Minneapolis where she assisted with social media strategy and graphic design.
A skilled lobbyist and Capitol Hill veteran, Bryce brings two decades of experience in political and legislative affairs to the team at Subject Matter. He began his time on the Hill as a Senate page in the mid-90s. After college, he worked in the House Republican Cloakroom, and later he worked as a legislative aide for the Senate Judiciary Committee. Most recently, Bryce worked as a senior vice president at CBS Corporation for almost 14 years, where he led federal legislative and political initiatives for the Fortune 500 media company on issues of video policy, copyright, tax, privacy and Internet-related regulations. Prior to that, he was the director of government relations at the National Association of Broadcasters, serving as the chief liaison between the radio/TV broadcaster’s advocacy organization and Congress and the Administration. Earlier in his career, Bryce worked in legislative affairs at the Federal Trade Commission (FTC). While at the FTC, he was instrumental in establishing the National Do-Not-Call Registry. He also served as the head liaison between the agency and federal officials on antitrust, consumer protection and trade. He has also worked at the last five GOP conventions, helping to oversee the official proceedings of the event and successful run of the program.
Anna brings a wealth of account management experience to Subject Matter, working with a wide array of industries spanning from entertainment and hospitality to telecommunications and real estate. Before joining the team, she worked as an account supervisor at Marriott International, where she served as the brand lead for Marriott Hotels. Prior to that, she spent nine years at Discovery Communications, where she provided strategic direction for Discovery’s eight U.S. networks, including TLC, Animal Planet, and Discovery Channel. In the past, Anna has also managed accounts at AXIS, JDG Communications, RTC, and Equals Three Communications.
Andy brings to Subject Matter more than a decade of experience developing and implementing creative, results-driven communications and public affairs strategies. Most recently, he served as the director of public relations at Streetsense Consulting. Prior to that, he was an account manager at Sage Communications, where he worked with clients in the nonprofit, technology, and healthcare sectors. Earlier in his career, he worked as a senior policy, advocacy, and communications strategist supporting major public health and education-focused clients.
Nick’s wealth of writing experience and passion for creative problem solving makes him a perfect fit for the team at Subject Matter. Before joining here, Nick was a copywriter at McGarrah Jessee in Austin, Texas, where he worked with brands like Whataburger, Costa Sunglasses, and YETI. Prior to that, he worked in journalism at Austin’s NPR affiliate, KUT Austin. There, he helped to write, produce, record, edit and mix stories for both web and radio.
Tate supports the development and execution of integrated outreach campaigns for Subject Matter clients. In the past, Tate interned at Washington Business Journal, where she published over 40 articles about news and leaders in the metropolitan area. She also developed social media content to support events and activities for Washington and Lee University’s Career & Professional Development Office and WLUR radio station in Lexington, Virginia.
Kendall brings six years of marketing agency experience to the team at Subject Matter. In her role, she oversees ongoing projects to ensure they are completed on time and within budget, while also managing day-to-day clients relations and communication. Before joining the team, Kendall worked as a senior account executive at LM Marketing Group, where she produced lead-generating integrated marketing campaigns for clients nationwide. Prior to that, she worked as an account executive at Wallace & Company for three years.
Elizabeth brings a decade of experience working in the healthcare and legal sectors to Subject Matter. Before joining the team, Elizabeth worked at Jackson & Campbell, P.C., where she provided marketing and communications expertise and support for two years. Prior to that, she worked as a consultant at Duty First Consulting, supporting the U.S. Department of Veteran Affairs and the Veterans Health Administration. In the past, Elizabeth has also worked at the Cystic Fibrosis Foundation’s Metropolitan D.C. Chapter, Texas Scottish Rite Hospital for Children, and Catholic Charities of Central Texas/Jesuit Volunteer Corps.
Gretchen started at Subject Matter as a Media Relations intern and has since joined the Federal Services team full-time. In her role, she communicates the goals of various government and healthcare-focused clients to other Subject Matter teams. Prior to this, she worked as a research assistant at the Children’s Digital Media Center at Georgetown University, where she collaborated with lead faculty and students to analyze successful early childhood learning outcomes from interactions with intelligent technologies.
Rachael applies communication strategies and adaptive thinking to shepherd clients’ campaigns from concept to launch. Before joining Subject Matter, Rachael developed messaging, leveraged media, and informed strategies as a policy communications associate at the Consumer Technology Association. Prior to that, she was a digital strategist at Mothership Strategies, where she designed and implemented high impact campaigns for progressive advocacy organizations, political candidates, and members of Congress.
Katiana leads media outreach efforts on behalf of Subject Matter clients. Prior to joining the team, Katiana served as a CBS News White House producer, traveling around the U.S. and to several countries covering President Trump. She previously worked with CBS affiliate services, CBS This Morning, and the CBS political unit, covering the 2016 election.
Rebecca develops unique technology solutions to meet our clients’ needs. Rebecca switched careers to become a developer after spending several years working for nonprofits in tech-adjacent fields. Before joining Subject Matter, Rebecca worked for the Smithsonian's National Museum of the American Indian. Prior to that, she worked for Elucid Solutions, a small agency based in Bethesda, Maryland.
Bill Ghent has more than 25 years of media, legislative, and political experience in Washington, D.C. For more than eight years, Bill covered news on the Hill, reporting on everything from energy and environmental policy to budget and tax issues. After learning the ins and outs of Congress, Bill entered politics as the communications director for Sen. Tom Carper, a member of the Finance, Environment and Public Works and Homeland Security and Government Affairs committees. Over time, he rose in ranks to become the senator’s legislative director and, later, his chief of staff. While chief, Bill helped to pass one of the few legislative fixes to the Affordable Care Act, while also spearheading, in coordination with the White House and USTR, the passage of the Trade Promotion Act in 2015. In 2009, Bill started the Moderate Democratic Working Group in the Senate, which coordinated policy and legislative strategy among the various Democratic offices, while acting as a bridge to senior congressional leadership and outside political groups. He also served as the Democratic head of the Bipartisan Legislative Directors network. On the political side, Bill oversaw the senator’s 2018 re-election and managed his PAC fundraising and spending.
Laura Adams brings nearly two decades of experience in print and video production to Subject Matter. Prior to joining the team, she worked as a freelance producer in the D.C. area, developing creative content for clients including NPR, Discovery Education, and AARP. Before that, she spent 14 years at Discovery Communications, where she edited and managed multimedia productions for Investigation Discovery, Animal Planet and Velocity.
Patrick started at Subject Matter as a Government Relations intern and has since joined the team full-time. In his role, he supports the team with research, writing and fundraising efforts for clients. Prior to this, he interned for Save the Children Action Network and Picard Kentz & Rowe LLP, where he performed specialized research on legislative issues and political advocacy.
Jenna is an award-winning designer with a strong aptitude for concepting and a robust background in editorial layout and print. Prior to joining the Subject Matter, she had been working in print journalism with publications across the country, from Gannett Phoenix Design Studio to the Washington Post. Jenna is a member of Society for News Design, AIGA, and a volunteer at Bright Beginnings D.C., a nonprofit that cares for and entertains kids 0-4 experiencing homelessness.
Julie brings her passion for authentic storytelling and more than a decade of design experience to Subject Matter. Prior to joining the team, Julie spent six years at Anthology Marketing Group in Hawaii, most recently as a senior art director. In her role, she worked on integrated campaigns for clients like Hawaiian Airlines, Hawaii Pacific Health, and Hawaii Gas. Before that, she was a senior graphic designer at OST, Inc. in Washington, D.C, where she worked for six years. Julie is also the founder of Aloha Lovely, a project she started in 2016 as a creative outlet that has since become a place to inspire other women to discover and pursue their own passions and live their lives to the fullest.
Madeline’s passion and understanding of the intersection between communications, policy, and advocacy makes her the perfect fit for Subject Matter. Prior to joining the team, she was an intern for the Oversight & Investigations Subcommittee in the House Committee on Foreign Affairs. There, she did in depth research on key policy issues, drafted social media and official correspondence, and aided in official subcommittee hearing proceedings. In the past, Madeline served as a congressional intern for Rep. Rosa DeLauro (D-CT), and as a field intern for Let America Vote.
Kyle brings a passion for connecting with consumers and over 15 years of advertising experience to the team at Subject Matter. Previously, Kyle was the director of Brand and Media Strategy for Verizon Connect in Atlanta, leading brand positioning, marketing and media planning. Prior to that, he spent 10 years leading Account teams for FCB and HackerAgency, where he worked with clients like Uber, AT&T, EmblemHealth, Cricket Wireless, Carnival Cruise Lines, Amnesty International and the University of Washington School of Business. Kyle also spent time in client services with Macy's in-house agency. He’s a perpetual student of persuasion, and enjoys getting his hands on research to find the right message and targeting strategies for any given campaign.
From college basketball to automotive sales to government, Joe brings his diverse industry experience and video/animation expertise to the Subject Matter team. Joe started his career as video coordinator for the University of Colorado Women’s Basketball team, and then moved on to serve as director of video for the University of Maryland Women’s Basketball team. After that, he was a motion graphics designer at Team Velocity Marketing, where he created and animated visual elements for television, pre-roll and web video advertisements. Most recently, Joe worked at Reingold, Inc. as a video animator, where he focused on television, web and social media video advertisements.
Brian plays a pivotal role in the building and implementation of integrated outreach campaigns for Subject Matter clients. Prior to joining the team, he gained Hill, campaign and think tank experience working across Washington, D.C. Most recently, he served as an intern to Rep. Chris Pappas (D-NH), where he drafted constituent letters, compiled news clips and operated the front office. Before that, he had worked as a field organizer for Rep. Andy Kim’s (D-NJ) congressional campaign, press intern for Sen. Tom Carper (D-DE) and press intern for the Center for American Progress.
Robin develops and executes digital strategies for various accounts and projects across Subject Matter’s portfolio. Before joining Subject Matter, Robin racked up an impressive range of experiences interning with a number of private sector public relations firms, including MGH Inc. and Maroon PR in Baltimore. Most recently, she interned with the City of Tuscaloosa in Alabama, where she handled social media content and media relations for the Mayor’s office.
Gustavo ensures that Subject Matter's accounting functions are operating accurately and efficiently. He is involved in managing daily operations, as well as certifying the preparation and distribution of consolidated financial reporting. Prior to joining Subject Matter, Gustavo accumulated 11 years of accounting and finance experience working for nationally recognized firms in the banking, real estate and healthcare industries, including Sunrise Senior Living, Walton Development & Management, Bonaventure Realty Group, Fannie Mae and Legum & Norman.
Sarah is passionate about creating work that taps into simple, human truths in memorable and unexpected ways. In her 10-plus years of advertising and public relations experience, she has delivered integrated campaigns for a wide variety of clients ranging from large consumer brands to government organizations, including the Bayer, the Illinois Lottery, the International Spy Museum, McDonald’s and the U.S. Army. Sarah’s work has been recognized by Adweek, the American Advertising Federation and the SABRE Awards.
Brynna can do it all. Whether it’s for digital, web or print material, she works on every stage of conceptualizing and designing a creative product that meets clients’ needs and helps them stand out. Most recently, she worked as a graphic designer for DDC Public Affairs in Washington, D.C., where she honed her talents and abilities working for and collaborating with Fortune 500 clients to develop brand identities, still graphics, animated videos, infographics and more.
With years of experience on Capitol Hill, the campaign trail and global communications firms, Patrick brings a wealth of knowledge of all matters digital to Subject Matter. Patrick began his career as digital communications director for Sen. Ted Stevens (R-AK), directing online strategy and communications for both the senator’s Washington office as well as his re-election campaign. He transitioned to Levick Strategic Communications, a reputation management and strategic public affairs firm in Washington, D.C., where he led digital and social programs. Most recently, Patrick served as executive vice president and managing director at BCW, which focused on integrating communications campaigns, crisis response and digital strategy for multiple Fortune 500 and international clients.
Chelsea brings her fast-paced, positive spirit and management expertise to the Subject Matter team. In her role, she supports HR administrative duties, such as benefits enrollment and onboarding. In addition to this, she supports key culture initiatives and manages employee engagement and programming. Prior to joining the HR team, Chelsea ensured that our day-to-day office operations ran smoothly and efficiently.
Sam oversees technical deliverables on client projects to ensure we deliver top-notch work every time. In his role, he supports the Web team with quality assurance testing, analytics reporting, and back-end content entry and updates. Sam has held a number of roles across Subject Matter, including associate on the Client Services team and executive assistant to Paul Frick and Dan Sallick. Before joining Subject Matter, Sam worked as a regional field organizer for the Indiana Democratic Party during the 2018 midterm elections, where he operated three field offices across six rural counties in southern Indiana. He has also interned at the United Way of Oxford and Lafayette County in Mississippi and been a summer camp counselor for Boys and Girls Clubs of Metro Denver.
A Capitol Hill veteran and experienced lobbyist, Cedric came to Subject Matter from H&R Block, where he led public policy development and lobbying outreach to Democrats. Before that, he spent five years as chief of staff to Rep. Hakeem Jeffries (D-NY). Cedric has also been director of the White House Office of Faith-Based and Neighborhood Partnerships, leadership liaison and policy advisor for the House Ways and Means Committee, and senior advisor to former Rep. Charles Rangel (D-NY).
Natalie’s 15-year career in the House, the Senate and the executive branch makes her an ideal advocate to help achieve consensus on major issues. She worked for Sen. Cory Gardner (R-CO) for eight years, including as his chief of staff. Before becoming his chief, she worked on Gardner's energy and telecommunications portfolios. Prior to that, Natalie worked for the House Republican Study Committee, providing policy analysis on legislative issues. She has also worked on congressional affairs at the Department of Labor, where she handled international visa issues, and for former Rep. John Shadegg (R-AZ).
Daniela provides digital and social media support to Subject Matter clients. She began her tenure at Subject Matter on the Media Team, where she coordinated media outreach and reporting for clients and helped with our Spanish media coverage and reporting. Before that, Daniela worked at GMMB as a data analyst and media assistant, tracking media spending for the Senate.
Andrew’s breadth of writing, media and communications experience, gained in New York and Washington, D.C., makes him a key asset for our clients. He began his career at National Review, where he was a news writer and blogger and then a Capitol Hill reporter. He moved on from journalism to become communications director for former Rep. Erik Paulsen (R-MN), overseeing external communications, including speeches, op-eds, media bookings, social media content and more.
Lauren supports partners Steve Elmendorf and Jimmy Ryan, coordinating the smooth running of our government relations team. Prior to joining the Subject Matter team, she supported the chief executive officer and president of Bedrock Industries, a private equity firm, from February 2017 through October 2018. Before that, she served from 2007 to 2016 at the Embassy of Australia working for the trade policy branch, military attaché, Australian army and the deputy ambassador. She previously worked in Australia for the federal government, private sector and nonprofit organizations.
Steve is widely recognized as one of Washington, D.C.'s., preeminent political strategists. With a career on Capitol Hill and in politics spanning more than 30 years, Steve's tenure in Washington has been grounded in daily interaction with the White House, administration officials, senators, members of Congress and leading interest groups on the front lines of the economic, social, domestic, national security and foreign policy debates of the last decades. Steve rose to the highest-level Democratic staffer in the House of Representatives as chief of staff to House Democratic Leader Richard Gephardt. Upon leaving the Hill, he served as a senior advisor to the Gephardt, Kerry and Clinton presidential campaigns. Since 2006, Steve has represented some of the nation's most important corporations, trade associations and organizations on critical legislative and regulatory issues, helping to drive their businesses, build their brands and expand their market shares. He has been a frequent guest on CNN, MSNBC and Fox News, and is consistently listed among the most influential leaders in Washington by Politico, The Hill, GQ and other national publications.
Paul has more than 30 years of experience designing and executing communications strategy in both the public and private sectors. At Subject Matter, he directs work for a wide range of association, corporate, government and non-profit clients, and helped lead legacy firm Home Front Communications' expansion into content and digital development and engagement. Paul learned the value of integrated strategic communications from working on political campaigns and for members of the U.S House of Representatives. He was chief of staff to Rep. Rosa DeLauro (D-CT) and senior communications strategist for House Democratic Leader Richard Gephardt. During the 1998 election cycle, he was political director of the Democratic Congressional Campaign Committee.
Jimmy has more than 15 years of experience working in the government and federal affairs arena. His first exposure to Capitol Hill, while in law school, was on the Senate Judiciary Committee, and later with then-Chairman Chuck Schumer’s House Judiciary Subcommittee on Crime and Criminal Justice. Jimmy rose to the position of chief counsel and floor policy director for Sen. Harry Reid (D-NV), then the assistant Democratic leader and whip. Working for the Democratic whip, Jimmy was responsible for developing and coordinating the Democrats’ day-to-day Senate floor operations; managing whip counts on key votes; and advising other Democratic senators on Senate floor strategy and procedure. That experience proved invaluable at Citigroup, where he was a senior vice president and co-head for federal government affairs. Jimmy continues to use his broad experience to navigate complex legislative and regulatory issues on behalf of the nation’s leading businesses, and his deep expertise in developing meaningful public policy solutions is invaluable to our clients.
In 1999, Dan and Paul Frick founded Subject Matter legacy firm Home Front Communications, which grew into a fully integrated communications and advertising firm, before merging with lobbying firm Elmendorf | Ryan to form Subject Matter. Prior to that, Dan worked in political campaigns and government, serving as press secretary to House Democratic Leader Richard Gephardt and as communications director at the Democratic Congressional Campaign Committee in the successful 1998 election cycle. He is the chairman of the Board of Trustees for the Smithsonian's Hirshhorn Museum and Sculpture Garden. A graduate of Rollins College, he was an NCAA All-American in tennis in 1991.
John has spent more than 30 years in Washington managing large teams and integrated communications programs within corporations, agencies and political campaigns. His corporate experience includes 10 years running communications and advertising at Fannie Mae (1991-2001) and five years as the executive vice president of communications at AOL (2002-2007). His decade of agency experience most recently includes serving as managing director of The Harbour Group (2008-2016). John has held senior positions in three presidential campaigns, including deputy press secretary to Reagan-Bush ’84, press secretary to Jack Kemp’s 1988 campaign and communications director to Dole-Kemp ‘96.
With over 20 years of experience in the communications industry, and over a decade in C-suite level or executive management roles, Nicole is focused on honing Subject Matter's service offering to clients and fostering a workplace that is second to none. She delivers a combination of operational excellence and strategic thinking to any business challenge. Prior to joining Subject Matter, Nicole served as U.S. Chief Operating Officer for Burson-Marsteller, as well as Chief Executive Officer for grassroots advocacy firm, Direct Impact. In addition to her executive management roles, throughout her career, she has actively served as a senior communications advisor and project leader to some of the largest global corporate brands.
Carlos leads strategic initiatives for Subject Matter and its clients. He built the firm's first Digital Media Strategy unit and directed the Content and Media teams before moving into his current company-wide role. He is a frequent public speaker on the intersection of journalism, advertising and strategic communications. Previously, Carlos spearheaded the systematic development of niche-targeted online communities at USA Today. He is a recipient of the Teaching Excellence and Service Award for his curriculum development and instruction in Georgetown University's graduate journalism program. Carlos is on the Editorial Board of the CDC’s Morbidity and Mortality Weekly Report. He is fluent in Spanish.
Audrey Chang has more than two decades of experience in corporate communications, public affairs and issues management. She promotes client priorities through the full range of traditional and new media, while translating complex subject matters in consumer technology, life sciences and social policy, into stories that resonate and persuade. Audrey was most recently a managing director at The Harbour Group and previously worked at Burson-Marsteller and Ogilvy Public Relations. She has represented a variety of companies, ranging from Fortune 10 companies to startups, as well as major industry associations, coalitions and nationally-known nonprofits. Additionally, she has managed a number of Corporate Social Responsibility initiatives, with an eye toward highlighting corporate leadership and driving community engagement, particularly in the greater Washington, D.C., area.
Steve works to identify new strategies to develop and deliver content for our clients. Before joining the firm in 2014, he spent more than seven years as a top official at the U.S. Census Bureau, overseeing the two largest outreach and promotion campaigns ever undertaken by the federal government for the 2000 and 2010 Census. Steve’s campaigns were recognized for groundbreaking market research to shape successful multicultural outreach efforts. His 2010 campaign alone earned more than 150 awards and honors from the advertising, public relations and media industries. He has twice received the Department of Commerce's highest recognition for distinguished public service, the Secretary's Gold Medal, as well as a Silver and a Bronze Medal. Steve leads the Federal Practice at Subject Matter.
Dianne leads Subject Matter’s strategic planning efforts to design, analyze and optimize communications campaigns across clients. Working in collaboration with our campaign leads, she helps uncover key insights, facilitates creative briefs and helps guide the development of strategic plans, as well as managing research and media partners. She has extensive experience in full-service advertising work, with corporate and government clients. Before joining the firm, she was an account supervisor at Peter Mayer and a brand strategist at Trumpet, both in New Orleans.
Kevin leads Subject Matter with passion, dedication and hard work. His job is to inspire advertising and design experts, digital specialists, technologists, filmmakers, journalists, media relations pros, and lobbyists to combine the boundless problem-solving skills of creativity with the pointed purpose of advocacy. This distinctive blend of imagination and impact is what he and his teammates call, Creative Advocacy. Kevin’s work has launched consumer services worldwide, improved industry trade association favorability in Washington, and created lasting change for advocacy groups across America. His true talent lies in building cross-platform campaigns on a simple and memorable idea, and he’s happiest when he’s on the ground working with his team. Before joining Subject Matter, Kevin honed his high creative standards and leadership style at SmithGifford and other boutique agencies in the Mid-Atlantic region.
John is a veteran journalist who brings a newsroom’s approach and perspective to Subject Matter’s diverse campaigns and content. He works with clients across an expansive menu of issues and needs, whether developing effective content strategy or directing executive communications. John specializes in storytelling that is authentic, informative, persuasive and actionable. He believes the best stories feed the mind and touch the heart. In his 20-year career at USA Today, John was page one editor and cover story editor, shaping the daily coverage across USA Today’s print and digital platforms. John also directed the op-ed page for nearly a decade while serving on the newspaper’s editorial board, thus helping to guide and inform wide-ranging debates on the issues of the day.
Joy serves a multi-faceted role at Subject Matter, providing strategic support on a number of accounts as well as managing live and virtual productions and media trainings out of our in-house studio. In nearly 15 years at the firm, she has built a deep understanding of what is required for successful communications campaigns, from framing strategy to overseeing core logistical details.
Tim manages and schedules client projects across all departments to ensure their prompt and successful delivery. He handles the day-to-day management of company-wide systems and internal operations. Since joining the team, he has helped deliver solutions for the agency's largest clients, developing and guiding multi-channel campaigns for government agencies, private sector organizations, charities and nonprofits.
Stacey provides clients with a unique blend of public policy, public affairs and campaign experience. Her approach to solving complex problems is to turn conventional wisdom on its side in search of innovative solutions. She works with corporate and trade association clients to forge longstanding relationships and to build federal advocacy efforts that yield bipartisan results. Stacey served as chief of staff to former Rep. Jim Matheson (D-Utah), where she worked with House Leadership and senior Committee staff on a variety of legislative and political issues including energy, health care, trade and tax issues. Prior to her service in the House of Representatives, Stacey directed public affairs campaigns as a senior associate at APCO Worldwide and has private sector experience that contributed to her perspective and approach on Capitol Hill. A longtime political advisor, Stacey served as deputy political director for the Democratic Congressional Campaign Committee (DCCC).
Whitaker “Whit” Askew joined Subject Matter in 2017 with more than fifteen years’ experience in politics, lobbying and integrated advocacy. Askew brings to Subject Matter extensive relationships and a successful track record on a diversified range of issues in tax and financial services, commerce, labor, hospitality and travel. He works with clients to build consensus, craft multidimensional political strategies and execute integrated campaigns that matter.
Most recently, Whit was vice president of government relations at the American Gaming Association where he was a senior leader and top lobbyist representing the $240 billion U.S. casino industry before Congress, federal agencies, and state/local governments.
Prior to that, he served Speaker of the House John A. Boehner (R-Ohio), over multiple election cycles, as executive director of The Freedom Project/Team Boehner, which played a critical role in the G.O.P.’s historic 2010 takeover of the U.S. House of Representatives. He was PAC director of the Property Casualty Insurers Association of America in 2005, following service in several capacities at the National Republican Congressional Committee (NRCC) during the 2004 cycle.
Pat served as the lead staffer on the Senate Finance Committee for energy, transportation and excise taxes under committee chairman Sen. Max Baucus (D-MT). Most notably, he led the committee’s policy work in designing the energy tax portions of the Tax Relief, Unemployment Insurance Reauthorization and Job Creation Act of 2010; the American Recovery and Reinvestment Act of 2009; and the Energy Improvement and Extension Act of 2008. As a Senate Finance Committee staff member for over a decade, he also gained broad experience in health care, serving as both professional staff on Medicare as well as acting chief for health care and entitlements, which include Medicare, Medicaid and Temporary Assistance for Needy Families, or TANF.
Before joining Subject Matter, Caitlin was the public relations and marketing manager for the Chelsea Piers Sports and Entertainment Complex in New York City. Her previous experience includes working with executive level staff to manage public relations and marketing materials for the Chelsea Piers complex. Caitlin’s expertise included assisting with community relations and outreach on online print, advertising, listings, social media presence, press releases and coordinating various media collateral.
Peter produces video narratives, motion graphic content and multimedia presentations for organizations such as the Association of American Railroads, the MacArthur Foundation and the Robert Wood Johnson Foundation. Before joining Subject Matter, he worked at the Discovery Channel’s Koppel Group and ABC News Nightline. He has produced and reported national, international, political, investigative and culture/feature stories.
Liz keeps client projects up-to-date, on-task and on budget for some of our top clients. Before joining Subject Matter, Liz served as senior associate to the U.S. Headquarters chief executive officer for Burson-Marsteller, a global public relations and communications firm. Prior to that, she was operations director for Gov. Martin O’Malley’s PAC and a congressional intern for Democratic Leader Nancy Pelosi in 2013.
Patrick conceives and creates striking visual content that combines strategic thinking with engaging graphics and copy. He has over 10 years of experience collaborating with organizations large and small, including the National Geographic Museum, the Robert Wood Johnson Foundation, Toyota, the United States Census Bureau, the Smithsonian and the U.S. Navy SEALs. His design portfolio encompasses exhibition design, advertising campaigns, website creation and visual identities.
Brian is responsible for operating our in-house studio, including cameras and lighting equipment for both live and taped studio productions. He also works closely with producers in the creation of various long- and short-form video packages. Before joining Subject Matter, he was a production assistant with the Frederick County (Maryland) Government Interagency Information Technologies.
Virginia promotes and pitches Spanish-language news stories in media markets across the country. Before joining Subject Matter, she was a Hispanic banking program manager for Capital One, where she managed the multicultural media and community relation strategies and branding for 144 branches.
As an avid reader and writer, Elizabeth loves storytelling. She's excited to put that passion to work for clients, drafting op-eds, blog posts and policy documents. Prior to joining Subject Matter, Elizabeth worked at the White House Writers Group, where she focused on third-party outreach and coalition building. She was also a reporter for the Orange County Register and an editorial fellow at USA Today.
Anne oversees strategic client accounts and helps lead campaign development and execution. She brings with her over 16 years of experience developing, implementing and managing strategic communications programs for public and private sector organizations. Prior to joining the Subject Matter team, Anne served as the senior director for communications at the Association of American Colleges and Universities, overseeing all aspects of the Association’s communications, marketing and publications. She has also led strategic client accounts and managed teams at several other strategic communications firms in Washington, D.C.
Stanley manages operational expenses at Subject Matter, including invoice submissions, check payments and the monitoring of company credit cards. He also assists in creating client invoices, audit requests, account analyses and deposits. Prior to joining the Subject Matter team, Stanley worked as a senior accountant at Global Impact, a nonprofit dedicated to helping the world’s most vulnerable people.
Tiffany manages large-scale projects that combine video, interactive and digital media elements. She produces video projects and assists in production and post-production. Before joining Subject Matter, Tiffany was an associate producer at Sirens Media and an associate producer at Discovery Studios.
Joon was variously employed as a mechanic, a journalist and a cook before he found a calling that let him to do what he does best: tell stories. Before joining Subject Matter, Joon spent eight years copywriting for Mid-Atlantic creative agencies, such as Barber Martin in Richmond, Virginia, and MGH in Baltimore. His previous work has helped brands like HCA, Mayo Clinic, nTelos, Southern States and the SPCA create inspiring narratives they could truly call their own.
Ed has over 30 years of deep policy expertise in financial services, tax, energy, technology and health care. As a leading government affairs strategist, he is well-positioned to help Subject Matter clients with their public policy needs. Before joining the team, Ed ran The Kutler Group, a boutique government and public affairs firm that offered personalized services to its clientele. Prior to that, he worked for The Mercury Group and Clark & Weinstock, following his years as senior advisor to Minority Whip and Speaker of the House Newt Gingrich.
Prior to joining Subject Matter, Barry served as director of federal government affairs at Microsoft Corporation. In that capacity, he managed the company's strategic, legislative and political relationships with Senate Democrats. Before joining Microsoft, Barry served as counsel to Sen. John F. Kerry (D-MA). He advised Kerry on his work before the Senate Small Business, Commerce and Finance Committees. Barry previously worked as an associate at Dewey Ballantine LLP (now Dewey LeBeouf) and served as a legislative and policy advocate with the AFL-CIO Transportation Trades Department by working on behalf of 35 affiliated labor organizations in the transportation and building trades sectors.
Samantha McGee works across all departments of the firm to build and implement our clients’ integrated outreach campaigns. Prior to joining Team Subject Matter, Samantha was an associate at The Harbour Group where she worked with corporate and issues management clients developing thought leadership strategies and promoting corporate initiatives. Before that, she served as an intern at Edelman, supporting the public affairs team.
Erick Messer develops creative for some of our top clients. Prior to joining the Subject Matter team, he served as a graphic design intern at idfive and marketing assistant at James Madison University, where he designed marketing materials for the University's recreation center.
With a decade’s worth of experience leading cross-functional teams branding and integrated marketing campaigns, Mike brings an upbeat, hands-on style to the account director role at Subject Matter. Previously an account supervisor at public relations agency Padilla, Mike has overseen integrated marketing, public relations, content and crisis communications campaigns for digital, financial services, energy and consulting clients.
Former Home Front intern, Ethan builds and implements creative solutions for our clients. Previously, Ethan worked as a multimedia editor at U.S. News & World Report, where he handled day-to-day data visualization for the news section and led design efforts on various 2016 Election Day interactive projects.
During nearly eight years with former Democratic Leader Richard A. Gephardt, Shanti Stanton was his floor assistant, working directly with members to create and implement the Democratic agenda in Congress and serving as Gephardt's liaison to the Blue Dog and New Democrat coalitions. After that, Stanton served as the director of federal government relations for UST Public Affairs, Inc. She has been with Subject Matter since 2008. Here clients include MillerCoors, Churchill Downs and the American Gaming Association.
Acedro is skilled in a variety of design disciplines, ranging from conceptual, branding, interactive and art direction. He has a talent for transforming great ideas into engaging creative that captures imaginations. His designs help to influence change in consumer behavior through ideas, creativity and the use of various media. He brings exceptional creative thought and craftsmanship by delivering projects from brief to consumer in partnership with clients, technologies and the rest of the Subject Matter team.
Sandra is a vital resource to clients that want to break into the broadcast news cycle. She has a keen eye for what makes a pitch work and forges lasting relationships with national and local producers across the country. Sandra manages and leads client accounts such as Google, Disney, Marriott and 23andMe, implementing outreach and satellite media tour efforts on their behalf.
Dan works on the conception and creation of 360-degree ad campaigns. Before joining Subject Matter, he spent three years as an art director at Fathom Communications in New York City. He focused on consumer advertising in print, digital, social and broadcast and branding for clients such as Amaro Montenegro, Optimum, Propel, the Tony Awards and YoCrunch.