Opinion Archives - Subject Matter

Subject Matter A Creative Advocacy Firm

Subject Matter | November 19, 2018

Broadcast and digital: The perfect pairing

Here's how our teams combine efforts for maximum impact

Showing posts related to #Opinion

Broadcast and digital: The perfect pairing

Subject Matter | 11/19/2018

Here's how our teams combine efforts for maximum impact.

#Opinion #Social Media

That ‘Blue Wave’ and what comes after

Steve Elmendorf | 05/23/2018

Here’s what 2019’s freshman congressional class might look like.

#Opinion #Politics

Thinking outside the (cable) box

Joy Burks | 05/08/2018

Why you should look to local news to fill your TV audience gaps.

#Opinion #Technology #Data

Why we treat our clients just like their favorite barista would

Subject Matter | 11/22/2016

In which we share our customer service mantras.

The obit I’d like to write

John Siniff | 08/10/2016

Bidding a fond farewell to a newsroom nuisance.

Why this matters: Twitter gives more room to photos and video

Subject Matter | 06/28/2016

Say goodbye to shortened tweets.

#Opinion #Social Media

Think digital has squeezed out TV and radio? Think again

Joy Burks | 06/13/2016

Traditional outlets still reign supreme.

Don’t assume they’ll come: content can’t be king without distribution

Dan Sallick | 06/07/2016

The two go hand-in-hand.

Confessions of a former op-ed editor: 5 things I wish I’d known

John Siniff | 06/01/2016

The do’s and don’ts of op-ed writing.