United States Census Bureau
Data tools and Internal Communications
Our twelve-year relationship with the U.S. Census Bureau has spanned two decennial counts and drawn on expertise across our entire agency. Recently, the U.S. Census Bureau embarked on a new information-sharing approach, making America’s data more accessible to the public and easier to use. Our teams of digital experts were instrumental in this transformation, helping the Bureau create tools like the Population Clock that put vital U.S. data into the hands of those who need it most: American innovators. To announce the initiative and generate excitement internally at the Bureau, we launched the Data Clarity campaign with a fully immersive experience at Census headquarters. Deploying everything from TVs to window clings to sculptures, the messaging highlighted the importance of the transformation and instilled a sense of pride throughout this government agency.