A map-based mobile platform and outreach campaign
Tobacco remains the leading cause of preventable death in the United States, a disturbing statistic that retail giants like CVS have taken head on by discontinuing the sale of tobacco products in their stores. The “Tobacco-Free Retailer Campaign” calls on all retailers to stop selling these harmful products and helps consumers locate stores that value their lives as much as their business. We created and promoted a mobile-friendly platform featuring the first ever online map to help shoppers find local retailers that don’t sell tobacco products. To date we’ve signed up more than 13,000 stores allowing consumers to find these retailers and shop tobacco-free.
- Mobile-friendly Website with Map Tool
- 400+ Broadcast Airings
- 4,900+ Social Engagements
- 27.9M Audience
- Infographics and Data Visualizations