Buckle Up for Life
A creative content and social media campaign
Over the course of our three year partnership, Buckle Up for Life has increased followers on Facebook and Twitter nearly seven-fold. In the summer of 2016, the BUFL team sought to expand the reach of their core messages and life-saving tips to an even larger audience. Starting with an analysis of their social content performance, we determined that the right mix for this campaign would include a touch of humor and relatable, everyday moments. Our illustrated video and graphic social media campaign has been embraced by, shared by, and grown online communities.
- Engagement increased 160% year over year
- BUFL social communities (Facebook and Twitter combined) grew by 7% post- launch of this campaign
- Top performing posts garnered more than 800 shares