Robert Wood Johnson Foundation

A digital content and engagement campaign

For more than a decade, Subject Matter has been a provider of RWJF broadcast media relations strategy and services. During NewPublicHealth’s “Outbreak Week,” we continued their efforts by catalyzing discussion among the public health community and beyond about whether we’re prepared as a nation to handle the next big outbreak. Using engaging stories, infographics, custom images and video, we delivered RWJF’s key messages throughout the country.

Campaign Highlights

  • 33,000 Placements
  • 3.2 Billion Estimated Audience Reach
  • 47.6M Twitter Impressions
  • 83% Surge in page views