Operation Lifesaver

Public service announcement and outreach campaign

Every three hours someone is hit by a train in the U.S. On foot or in a vehicle, the result is the same — severe injury or even death. We created the “See Tracks? Think Train” campaign to help Operation Lifesaver teach people how to be safe around railroad tracks, grade crossings and transit platforms. Our work included TV, radio, out of home, digital, infographics and a broadcast media tour.