Advancing America’s freight rail industry
Freight rail is a vital—yet often invisible—network helping the U.S. economy stay strong and competitive. Every year, the Association of American Railroads produces a comprehensive campaign to help ensure this critical industry remains top-of-mind for Washington, D.C.-area policymakers and influencers. The “Designed to Move a Nation” campaign has evolved over our four-year partnership. In 2016, it illuminates how life as we know it wouldn’t exist without freight rail. Comprised of television, digital, social, and native content, the fully integrated campaign is also supported by a content rich mobile-friendly web experience.