Buckle Up For Life

Integrated social responsibility and behavior change campaign

Car crashes are the leading cause of death for children ages 1 to 13. Of those killed, more than 1 in 3 were unrestrained. By teaming up with BuckleUpForLife.org, the online home of Cincinnati Children’s and Toyota’s program, we succeeded in raising awareness on proper child passenger safety. The campaign launched with television and radio PSAs, a successful satellite and radio media tour, social media awareness, and a mobile-friendly website loaded with tools and tips to help parents make car seat safety a snap.

Campaign Highlights

  • Mobile-friendly website (English & Spanish)
  • 10 Animated “How to” Videos (English & Spanish)
  • 9 PSA Videos (English & Spanish)
  • 3,000+% Growth in Facebook Fans in 6 Months (English & Spanish)

Visit the website