Allstate Small Business Barometer

A first-of-its-kind data tool tracking the U.S. small business climate.

Our team worked with Allstate to conceive, create, build and promote the Allstate Small Business Barometer, which merges publicly available data with survey findings from more than 2,600 small business owners nationwide. Built around eight key economic indicators, this tool examines the small business climate at the national level and in 25 of the nation's largest cities. A vital partnership with USA TODAY helped drive readers to the Barometer's central landing page. Promotion included an editorial article, native articles, and display ads, plus earned media coverage in English and Spanish across television, radio, digital and print.

The Allstate Small Business Barometer received a 2016 Platinum MarCom Award in the Research/Study category.

Media Results

15 television interviews
reaching 554,664 viewers

52 radio interviews reaching
1,625,900 listeners

27 online articles on sites with
53,929,306 unique site visitors

1 print article reaching
1,424,406 readers

59,468
Editorial Page Views
15,772
Native Content Views