Power in presence
Account Director Stephanie Moore goes the extra mile to connect with clients
With more than 15 years of client services experience under her belt, Stephanie Moore has used her love of genuine relationships to connect with clients from Georgia to Quantico, and now D.C. After working at J. Walter Thompson Atlanta as a client services representative for the United States Marine Corps, Stephanie transitioned to D.C. to continue expanding upon her career in advertising. In June, she came to Subject Matter as our new Account Director.
We sat down with Stephanie to talk about going the extra mile (literally) for clients while balancing the career she loves with a fulfilling life outside of work.
Subject Matter: What techniques do you use to build better relationships with clients?
Stephanie: I’ve been in client services my entire career and have found that spending time with clients has really helped me establish great relationships, which has yielded really great work. When I was working on the Marine Corps account at J. Walter Thompson, I flew to D.C. every week from Atlanta and had client meetings down in Quantico, Virginia. The weekly visits started off being because we were having a really hard time just connecting with them, and we were just struggling to get things right, struggling just to get a creative brief approved, let alone figure out strategic direction on how to move everything along. And so I said, “OK, I’ll be the one. I’ll get on the plane and sit down (as the Marines would say) ‘knee to knee’ and try and work things out.”
From there, it just started to be a really good exercise in client services. It’s kind of tough to ignore someone when they’re sitting right next to you. If I can be with my clients as much as possible, I’ve found that that has been really great for me.
SM: Sounds like you put a lot into your work. Any advice you can give on how to maintain a work-life balance? Is it just a myth?
Stephanie: It is not a myth. It really is not! You have to make a work-life balance, work. You have to make it so, because if you don’t put your foot down, everyone will just allow you to not have one. So, you have to develop it.
You come out of college and think that’s the expectation, that you have to be on-call 24/7. And then we have our leashes [flashes her phone] and email that’s attached to our leashes, and we have our laptops. But you know, you just have to grow up and figure out that having a work-life balance, a good one, will allow you to be better both at work and at life.
If you struggle to be everything, everywhere, you’re going to suck everywhere. I’m one of those people that just can’t make work my life. Don’t get me wrong. I love my job, I love my career, I love my profession. And I love my life. So I have to live it.
SM: That’s great advice. So how do you spend your time outside the office?
Stephanie: I am a volunteer. I am a strong advocate of giving back, especially to at-risk youth. I am a mentor at My Girlfriend’s House, an organization that works with at-risk girls between the ages of 12 and 17 in Capitol Heights, Maryland. It’s run by a woman who saw a need and used her own personal funds to purchase six storage facilities, knock down the walls between them and start the organization.
The girls could either have social issues when relating to parents and friends or have difficulties at home or in school. They’re the kind of girls where you can see the weight of their world on their faces. They carry their bad experiences on their bodies. But they are the sweetest girls once you talk to them for five minutes. They just need attention, and I love giving it to them. By mentoring them, we let them know that they have a voice in whatever situation they find themselves in, and knowing that empowers them and fosters positive emotional and social development. Not having children of my own, other than a four-legged one, those are the children I spend my time with.