Meet Nicole Cornish, our new president and chief operating officer

She went from reporting the news to shaping the conversation

She went from reporting the news to shaping the conversation

Subject Matter | 04/10/2017

Nothing fazes Courtney Laydon. That might be because as a...

Nothing fazes Courtney Laydon. That might be because as a broadcast journalist for more than a decade, she reported on the DC sniper attacks in 2002, got up close and personal with wildfires in...

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Iko “Francis” Gabay, Senior Interactive Designer

Iko “Francis” Gabay, Senior Interactive Designer

Subject Matter | 01/12/2017

Meet Francis, our Senior Interactive Designer.

Born and raised in the Philippines, on the coastal province of La Union, six hours north of the capital, Manila, Senior Interactive Designer Iko (ee-KO) “Francis” Gabay says every experience, good...

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POTUS plugged your organization’s cause. Now what?

POTUS plugged your organization’s cause. Now what?

Jeremy S. Thompson | 02/28/2017

Four steps to success.

Four steps to success.

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5 things you need to know about Facebook

Subject Matter | 07/25/2016

Social media is constantly changing and sometimes it’s hard to keep up. Luckily, keeping track of the latest social trends and updates is not only what we do – it’s our obsession. Below are 5 best practices that will help you...

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Kaela Asharin, Media Specialist

Subject Matter | 07/05/2016

To prepare for a case study presentation in one of her undergraduate public relations classes, Kaela Asharin had to choose a communications agency and investigate its work. She stumbled upon a little company that impressed her with its client roster...

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Why this matters: Twitter gives more room to photos and video

Jeremy S. Thompson | 06/28/2016

Last month, Twitter announced it will soon be excluding photos, GIFs, videos and polls from its character count. That’s right. The next time you want to tweet a photo, you don’t have to use up 24 of your 140 precious...

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‘The promise of new stories’

Subject Matter | 06/21/2016

Meet Kimberly Longville, digital media specialist.

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Think digital has squeezed out TV and radio? Think again

Joy Burks | 06/13/2016

It’s 4:30 a.m. on a rainy spring morning, and my team of media specialists and broadcast producers has already arrived at the office. We’ve got an hour to get the studio ready. Then our clients — spokespeople for a national...

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Don’t assume they’ll come: content can’t be king without distribution

Dan Sallick | 06/07/2016

I want you to make this pledge: Never use the word “content” in a meeting without also using the word “distribution.” The content revolution hasn’t merely destabilized and reshaped traditional media. It has also upended public relations and marketing. When...

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Confessions of a former op-ed editor: 5 things I wish I’d known

John Siniff | 06/01/2016

During my eight-year run as USA Today’s op-ed page editor, I didn’t understand the world of public relations. I wasn’t rude or dismissive to PR professionals, and I answered every email submission that reached my inbox, but I viewed the...

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Ace Todd, Design Director

Subject Matter | 06/01/2016

Design Director Ace Todd is a master of his craft. Skilled in design disciplines ranging from conceptual design to branding to interactive media to art direction, Ace transforms great ideas into engaging content that captures the imagination. Before he joined...

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